There’s no real set pricing structure. Every service is different. Many services try to sell you season packages or special event packages. This way they can lock down money and concentrate on selecting games. Also, if you buy a season or event package, it makes their job much easier since
We talked about free sports picks in the previous section. Every sports handicapping service has free sports picks. It’s the most used advertising tool out there. The goal is to give you a winner (or a good percentage of winners), so you can’t help but want their really good stuff.