We talked about free sports picks in the previous section. Every sports handicapping service has free sports picks. It’s the most used advertising tool out there. The goal is to give you a winner (or a good percentage of winners), so you can’t help but want their really good stuff.Read More →

The call center is still thriving and it’s where operators stand by to give you, the sports bettor, a selection or sell you on a service. Technology has greatly changed this area of sports handicapping, but it’s still around. One trick less ethical sports handicapping services use it to alternateRead More →

For decades sports handicapping services have touted their “inside information” as a reason why you should pay them. Before the Internet really took hold in the mid 1990’s, this was by in large accurate. It was necessarily that the sports handicapping service knew the players, it was the fact thatRead More →

If you bet on sports, or perhaps even if you don’t, you most likely know what a sports handicapping service is. Most people know that they give out sports picks, but what is happening behind the scenes? Are all sports handicapping services the same? Do they really win often? WhatRead More →