There’s no real set pricing structure. Every service is different. Many services try to sell you season packages or special event packages. This way they can lock down money and concentrate on selecting games. Also, if you buy a season or event package, it makes their job much easier since they have a guaranteed customer. If you purchase daily picks, they have to keep working hard to earn you as a client. A couple of bad days and they lose you. If you are locked in for the season or event, it does not matter as much.