The call center is still thriving and it’s where operators stand by to give you, the sports bettor, a selection or sell you on a service. Technology has greatly changed this area of sports handicapping, but it’s still around. One trick less ethical sports handicapping services use it to alternate their free selection. Let’s say that there’s a free pick advertised on an NBA game between the L.A. Lakers and the San Antonio Spurs. Caller one would be told that the “lock” selection of the day is the Lakers. Caller two would be told the “lock” selection of the say is the Spurs. Caller three would hear the Lakers and so on and so forth. Why would they do this? Well, by alternating, the unethical handicapping service is guaranteed to hit 50% and that means half of the callers become potential clients since they received a free winner. Unfortunately, it’s an effective technique.