We talked about free sports picks in the previous section. Every sports handicapping service has free sports picks. It’s the most used advertising tool out there. The goal is to give you a winner (or a good percentage of winners), so you can’t help but want their really good stuff. In the old days, you would get free sports picks by watching TV, reading media (like magazines) or calling up free pick lines. Today, free selections are all over the Internet. In fact, if you look long enough, you will probably end up with a 50/50 split on any game you seek out.